Exciting news! Our Sales Director for the Netherlands, Karl Stok, recently sat down for an insightful interview with Wonen360, a leading Dutch platform for the furniture and interiors industry, ahead of Meubelbeurs Brussels 2024. As a vital voice for news and trends in home and design, Wonen360 reaches an extensive international readership, covering the latest developments, innovative concepts, and noteworthy industry events. With the Belgian fair, set to take place from 3rd to 6th November, drawing closer, TRIO and the entire sector are in the spotlight – and Karl Stok shares exclusive insights on preparations, plans, and current challenges.
Countdown to Brussels Furniture Fair: We’re Ready!
“The countdown has begun,” our Sales Director begins enthusiastically, capturing the excitement of the TRIO LIGHTING GROUP. At Stand 410 in Hall 8, visitors will find a selection of the finest lighting and small furniture creations from our portfolio – from TRIO, RL, and CINQUE to TRIO SELECT, Musterring, and Mirrors and More. While our portfolio includes over 3,400 active products, we have carefully chosen around 350 specifically for the fair’s visitors. Outdoor lighting and spotlights are not on display this time, as our focus is squarely on trendy interior solutions!
Exclusive new products for a competitive edge
A real highlight will be the new Musterring collection, featuring 32 unique lighting pieces. Karl explains in the interview: “With this exclusivity, we provide a clear advantage for our customers and bolster their market position.” If that weren’t enough, there are also special offers on 225 products from TRIO and RL, as well as 60 exclusive items from TRIO SELECT.
An industry in transition – why Meubelbeurs Brussels 2024 is so important
In the interview with Wonen360, our Sales Agent also shares his thoughts on the increasing fragmentation of international events. With so many fairs, it’s becoming harder for industry professionals to keep track and attend all essential events. Karl Stok sees the Brussels fair as a valuable opportunity, as its comprehensive offerings and central location continue to attract more international visitors. “This fair has become a crucial industry gathering, one you simply can’t miss,“ he says.
Looking ahead
Our Sales Director is full of energy, describing how we at TRIO aim to inspire visitors and develop sustainable lighting solutions together. “We’re excited to work with our customers and partners to provide products that perfectly meet their needs,” he says. The TRIO team looks forward to seeing you in Hall 8, Stand 410!
Curious to learn more? Find all the details and Karl Stok’s thoughts on the future in the full interview on Wonen360!
